Our Mission

AR LENA is dedicated to helping athletes seamlessly flow through transitioning from the professional athlete lifestyle.

Our Approach

AR LENA explores who you are, what you do, and who you know to chart a path that leads to the fulfillment of becoming who you want to be, doing what you want to do, and relationship with who you want to know.

Our Founder

After struggling to find clients who were capable of paying her fees, the agency’s namesake changed her company name from Upstyle The Affluent Market Consultants to The ArLena Richardson Agency. The epiphany to change names occurred because she read “The Personal Touch” written by Terrie Williams, founder of The Terrie Williams Agency.

In 1994, AR LENA realizes that Houston Oilers’ Hall of Fame quarterback Warren Moon is visibly the only player with a publicist. She discovers an opportunity to step into the corridors of professional sports by becoming the publicist for one of Moon’s teammates.

Our first client, former Houston Oiler strong safety Bubba McDowell caught her vision to become a publicist for professional athletes. McDowell was not quick to agree but our founder’s unstoppable persistence ultimately convinced him to agree.

AR LENA‘s sports industry experience spans the prism of sports. A highlight from her more than 25-year career is serving two individual terms as Chief Operating Officer of BlackAthlete. She acquires league level experience, as the publicist for the champion semi-professional football team Houston Outlaws.

Prior to becoming a sports entrepreneur, she is a junior consultant for Arthur D. Little, Inc., the world’s oldest management and technology consulting firm. AR LENA is also known for possibly being among Houston’s most remembered society columnists write bylines in two publications.

AR LENA has a Bachelor of Science in Economics degree from Southern Methodist University in Dallas, Texas. She earned a Masters in Business Administration/Information Technology from Western International University in Phoenix, Arizona. She is currently enrolled at the United States Sports Academy in Daphne, Alabama and earning Doctorate of Sports Management at the United States Sports Academy in Daphne, Alabama.


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